Patented and Design Protected across Australia, New Zealand, United States, Europe and the U.K.
'Making screen print possible for designers so our art finds a path to enterprise product and ideas.'
The Imprint is designed so you can create your own T-shirts and do genuine production runs at home or in your studio. Designed to solve the idea of minimum runs and costs of manufacture while sampling and maintaining flexibility in colour and garment choices we are bringing fashion finish print to the designers.
The problem we solve for who!
As screen printers with vast (15 years commercial) experience printing T-shirts for major brands and local cafes and bands and also as yardage printers printing continuos runs of fabric for fashion and theatre, we saw a definite need in the art and emerging entrepreneur communities for the short run and experimental pieces. Where an artist was better advised to try their first piece as a sample and or take that to market and gain traction and interest as opposed to doing commercial print runs of 20+ with untested designs.
We'd see young artists come in and do the minimum 20 pieces at a cost of $300 - 400 and be wiped out when it didn't sell as anticipated.They may take that to market and people would say things like do you have one in black or I'd buy one if it was on a hoodie etc etc
All very frustrating for a young artists! - And expensive!
I mean! How many times can you do that?
Where we know after teaching hundreds of people and printing for hundreds of artists and doing massive exhibitions with emerging and established artists .... what the artist really needs is to see the piece finished and start to integrate art and design and the print process into their thinking and be able to keep developing their style as finished products.
When it becomes your art and T-shirt and presented to your market!
We still advocate to be serious about your design when committing to a screen but also say design something that can experience nine lives. One design, Printed in 3 different colours and 4 different styles of T-shirt. Work on your presentation and labelling and present a variation to your market of your extended idea.
And when someone says - I'd take one in black on a navy blue hoodie you can turn around and say
"What a cool colour combo, that'll be $80"
And the big secret is - your second and third designs get better!
You understand your art better - the market better - the range of garments better ...
The combination of process / colour / style - BETTER!
... and once you find the first contagious piece that people just want to buy - Then you print 20!
It's about the freedom to create a new piece and work with the piece and develop a skill and a style.
It's about printing band shirts on Friday night for a Saturday night gig,
it's about printing staff shirts for a local start-up cafe and using that money for your own production money.
It's about printing posters and filling a room with 200 people and launching a brand.
Really! You have one life - print your art ... make it real!
